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So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.
A decade ago, many sites were free or had minimal fees of around a month.
If you’ve never been on a dating site for over-50s, you'll be surprised by how easy and helpful these platforms are.
Online dating at any age can be somewhat disconcerting, and you might be worried (or downright scared) of embarking on it now that you’re over 50.
(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
They have an interactive online dating community that focuses on the specific interests and desires of people similar to you as well as an app so you can access your matches on your phone or tablet.
And some sites, like Plentyof and Ok Cupid, offer basic membership for free.
But most subscription sites automatically renew until the customer cancels, and those fees can add up.
At the two biggest subscription-based sites in the U.
S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).
Thomas, assistant professor of sociology at the University of Mexico, “that’s been sharply on the decline since the advent of the Internet.” The dating industry is now worth about .4 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld.