A phone dating service
Their gimmick is that the upgrade is BS and you don't get anymore exposure then you would as a free member.
Also, you still have to deal with the BS female profiles like I described above.
Most dating websites at least give you the option to delete or remove your account, whereas seems to leave this feature out for some reason (or make it well hidden), so that it looks like they have a ton of members to choose from.
Make the fraudulent and money-grinding online dating entities take full responsibility for the lies and deception that they promote to consumers.