Dating magazine million theperilsofonlinedating info
The magazine also gives Bumble a new advertising platform, with women-led brands like Ellevest and Booksmart participating as advertisers in the first issue.“Bumble is at the forefront of inspiring women to make connections and take initiative in all aspects of their lives with its positive message of empowerment,” said Hearst Made Editorial Director Brett Hill in a statement.For most people, however, digital dating offers better outcomes.Research has found that marriages in America between people who meet online are likely to last longer; such couples profess to be happier than those who met offline.These moves also speak to Bumble’s aspiration to be more than just another dating app and Tinder rival.The company instead wants to be known more broadly as a women-centric lifestyle brand where its users can network online and off, in all aspects of their lives — not just dating.
THE internet has transformed the way people work and communicate.
Bumble is the latest digital brand to try to extend its reach through a print publication.
The dating app maker today announced the launch of Bumble Mag, a lifestyle publication it produced in partnership with Hearst that offers stories and advice about dating, careers, friendship and more to Bumble’s over 50 million users.
Contributors in this month’s debut issue include Bumble advisor and the star of the brand’s first Super Bowl campaign, Serena Williams; writers, actresses and Bumble Creative Directors Erin and Sara Foster; Man Repeller founder Leandra Medine; jewelry designer Jennifer Meyer; and Away luggage co-founder Jen Rubio.
A digital brand taking to print is no longer a unique occurrence.
Airbnb has Airbnb Magazine, which arrives in the mail; Unilever’s Dollar Shave Club runs Mel Magazine; mattress brand Casper created Woolly Magazine in partnership with Mc Sweeney’s; luggage brand Away has Here Magazine; Uber has rolled out several print magazines, including Vehicle, Arriving Now and Momentum; and even Facebook launched a print magazine, Grow, aimed at business leaders.