Dating is the #1 South African online dating site that connects South African men and women with other singles in their area.
As Variety and others have reported, the first brand (and TV network) to hook up with Tinder is USA, which launched a promo last night that’s targeted at younger generations ahead of the Season 3 premiere of its popular show, “Suits.” The Tinder CEO tells us that the company has had similar interest from a number of TV networks and brands, but they opted to go with USA and Suits because the network’s vision was the most closely aligned with their own — and because Rad himself is a fan of the show.
The Digital Dating World has seen its fair share of companies come and go over the years, and few have been able to give the usual suspects, like e Harmony, and Ok Cupid, a run for their respective monies.
However, since bursting onto the scene in October of last year, Tinder has been making a play to become the next digital dating giant by focusing on an area where few (if any) of its predecessors have excelled: Your phone.
Instead of simply launching the app on the app store as is normally the case, several weeks ago, the company created a landing page for the new app, saying that they would only make Tinder for Android available once they had received one million requests (via social media).
They haven’t quite made it to one million requests, Rad says, but with over 800K already logged, the founders decided to pull the trigger anyway.
In fact, since launching in October, Tinder has spread like wildfire — a fact that, as we reported in May, has had investors and potential acquirers drooling.