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Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.
Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.
We have created a unique matching tool comprised of three key factors that produce like-minded and fruitful connections: Vitality, Openness and Culture.
VOC, for short, brings people together that are interested in similar activities, passions and future goals.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
We believe in transparency and our user profiles reflect this.Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.