Popular dating web sites
The stigma associated with online dating dropped over the years and people view online dating more positively.
The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.
This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.
Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.
Online dating services also differ widely in their revenue streams.
Some sites are completely free and depend on advertising for revenue.
A great diversity of online dating services currently exists (see Comparison of online dating services).
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.